“She is free in her wildness, she is a wanderess, a drop of free water. She knows nothing of borders and cares nothing for rules or customs. ‘Time’ for her isn’t something to fight against. Her life flows clean, with passion, like fresh water.” 
― Roman Payne

She has arrived. And she is on Time. The idea of feminism is rather misinterpreted in a chauvinistic world. It simply affirms that the other side of the gender is equally capable of performing the so-called superior tasks; she is just like her counterpart. And I totally agree.

Having been fortunate to have spent time in the company of females with commendable character, I can’t but confirm that they can and do, as well as anybody, contribute to the fiber of our society.

And none embodies this spirit of ferocity, fearlessness and femininity than a sister. Wouldn’t you agree that growing up with one is a blessing? If elder sisters are our true beacon of hope and watchful guardian, our younger ones teach us the virtues of selfless love and responsibility. And with Raksha Bandhan on the horizon, like all of us, I can’t help but think of gifting something truly special to the one woman in my life who constantly inspires me.

This is where I want to talk about a timeless gift that can be cherished by every sister forever: a Timex Fria watch.

For the uninitiated, Fria is a new watch collection – a catalog of horology made in the image of the modern Indian woman who is fierce, fearless and feminine. Crafted by the American watchmaking pioneers Timex, this stunning collection derives its name from the Dutch word Fria which justifiably translates into ‘free-spirited’. More than an instrument of time, it is a statement that a female in your life can choose to wear to accentuate her personality and reach unprecedented heights.


Timex Fria

A watch, I believe, is a tool that you need not own in variety or numbers. The one that you choose to own should complement your personality and shouldn’t be unbecoming to different occasions. Let’s regard the Fria collection; the round dials with minimal yet powerful designs with an analog quartz and brass bracelets are perfect for formal functions like weddings and parties alike. I do believe that a gift of time wouldn’t be out of place this Raksha Bandhan for your fearless sister.


Timex Fria

In just a few years, our sisters have taken over the professional world and are an integral part of it. They show us the drive to go out and get things done. Fria timepieces are versatile and yet, by no means, frugal or restricted to a single occasion. The crystal and bangle type bracelets hold dials studded with crystal giving an air of fierce authority. Give her the gift of Fria to assist her fierce drive in the corporate world.


Timex Fria

A gift that matches your sister’s personality cannot be without glitter. The mother of pearl dial gives the right amount of contrast to the glimmer of the watch. The watches have been wrought with the idea to serve as elegant jewelry. The floral and star motifs on the watch are ornaments that symbolize feminine character.

Get ready to win one for your sister

I think the Fria collection highlights the essential in a feminine character.

So, here’s the deal. Presenting the #BeFria contest. Answer me this: what is it that makes your sister fierce, fearless and feminine, or what is it about her character that sets an example for you? The best answer will win a brand-new Timex Fria that will simply make the best present in exchange for the traditional Rakhi!

You can reach out to me on Instagram with some great and inspiring answers that will make any sister reading them proud. Winner to be announced on the eve of Rakhi!

Happy Raksha Bandhan!

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